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Why Swiss Medica's O24™ Works for Pain Relief

Noted Herbalist Discusses the Active Mechanisms of Swiss Medica’s (OTC BB: SWME) O24™ According to Mike Vertolli, who is recognized as one of Canada's foremost herbalists, “Although it is still in its infancy, research of herbal products and essential oils has increased significantly in the last ten years." Vertolli was a member of Health Canada’s advisory panel on natural health products (Canada’s equivalent of the U. Food and Drug Administration). He believes there are constituents within the O24™ Essential Oil pain relief product, which may act as powerful anti-inflammatory agents. Vertolli explained that the constituents within the O24™ pain relief product have undergone rigorous clinical testing.

This could help explain why O24™ has become widely accepted in a short period of time. Take for example carnosol, which is a naturally occurring phytopolyphenol found in rosemary. In a study published in the June 2002 issue of Carcinogenesis, biochemists researching anticarcinogenic properties at the College of Medicine’s Institute of Biochemistry at National Taiwan University found that carnosol may suppress nitric oxide production. That may help explain the anti-inflammatory action of the rosemary essential oil component in O24™. Nitric oxide, which is released during inflammation, is a free radical that can damage DNA.

Because cancer is often associated with states of chronic inflammation, O24™ may be a potential alternative to anti-inflammatory medicines prescribed to cancer patients. Historically, rosemary was used as an antispasmodic, but recent research confirms its medicinal properties may be broader. According to the American Chemical Society, which recently named the 1,8-cineole its "Molecule of the Week," there may be a scientific reason why the O24™ Essential Oil Pain Neutralizer product has out-performed other topical products in comparative testing. The cineole molecule is a major constituent of white camphor, eucalyptus and rosemary essential oils. It is also a minor component of peppermint essential oil. Cineole produces analgesic and anti-inflammatory effects by inhibiting prostraglandin, thromboxane and leukotriene synthesis. Prostaglandin synthesis is one of the culprits which causes chronic pain to last for weeks, months or years. An entire class of anti-inflammatory drugs has come into this culture in an effort to numb chronic pain by inhibiting the synthesis of prostaglandin. Over the past few months, it has come to the general public's attention that this method of remedying chronic pain can be deadly, i. the solution is worse than the problem. “Most people look upon inflammation as if it is something bad," said Vertolli. “Like every physiological response, it has a purpose. Inflammation is an integral part of the healing process. If we apply a product that simply interferes with inflammation, it is going to interfere with healing as well. With O24™ that is not an issue because of the rubefacient (local vasodilator) effects, which increase blood flow to the region (thereby providing greater access to oxygen and nutrients and facilitating the removal of waste products and toxins) and because there are constituents in these herbs that actually stimulate tissue healing. What Vertolli may be suggesting is that a functional solution for most people suffering from pain may have been right under their noses throughout the twentieth century to this present day: essential oils. What are essential oils? They are not the same as perfume or fragrance oils, some of which are artificially created or contain artificial substances. Essential oils contain the true essence of the plant from which the oil is derived. Often, an essential oil does not have an oily feeling because it is a liquid generally distilled from a plant's leaves, stems, flowers, bark or roots.

Essential oils are highly concentrated and a little goes a long way. Mr. Vertolli cited key components within O24™'s US-patented proprietary blend of essential oils may be the reasons why this topical pain reliever has been quickly and widely accepted. In the case of the 1,8-cineole, also known as eucalyptol, recent clinical research has demonstrated the molecule's efficacy in reducing inflammation and pain, and in promoting leukemia cell death. In southeastern Asia, cineole-rich oil is a well-known remedy for the discomfort of bruises, sprains, and pulled muscles. Many use cineole-rich oil to stimulate blood circulation near the point of application. Four components of the US-patented O24™ pain relief product contain cineole: white camphor, eucalyptus, rosemary and peppermint. “Cineole is only one of many constituents of O24™ that have scientifically documented anti-inflammatory action," said Vertolli, “The action of this product is a result of the synergistic interaction of hundreds of chemical constituents. Cineole may be an important one, but it is inaccurate to suggest that it is the only constituent that is important." Other important constituents include camphor (white camphor, eucalyptus, rosemary), pinene (eucalyptus, rosemary, white camphor), menthol (peppermint, white camphor), limonene (lemon, sweet orange, eucalyptus, rosemary, peppermint), menthone (peppermint), carnosol (rosemary), linalool (sweet orange, rosemary, lemon), geraniol (sweet orange, lemon), anthraquinone glycosides (aloe), and dozens of others.

Not a Placebo Components within the essential oils have long been recognized to alleviate pain. Some people might wonder whether the benefits of O24™ are psychologically induced. That's what skeptics call the 'placebo effect.' In other words, O24™'s fast-acting and long-lasting efficacy tends to leave some consumers with the thought: "Was it O24™ or did it make me feel better because I believed it would work?" That's called the placebo effect. Scientifically, there are molecular reasons why components within O24™'s essential oils quickly bring about pain relief and then extend the relief for longer than one might expect from a topical analgesic. Most topicals contain either capsaicin, often derived from chili peppers, or salicyclates. The former create a numbing effect and has historically used as an animal deterrent - added to bird seed to prevent squirrels from eating it. A new form is being proposed as a paint additive for boats to repel barnacles. There are also formulations for keeping dogs, cats and raccoons out of garbage areas.


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